Technology Week Professional Development Series, September 7 to 10, 2009

Writing for the Web: Creating Web Content That Clicks!

In the beginning, there were simply words. Before Firefox and Internet Explorer …text reigned supreme! It’s been over a decade since GUI changed the face of the World Wide Web and only one web element has withstood the test of time – content is still king!

Writing for the Web: Creating Web Content That Clicks is a two-day workshop that explores the relevance and significance of content today. With the prevalence of social media and Web 2.0, getting your message across succinctly and creatively is more important than ever before.

Find out why web copywriting is all about knowing your audience and honing your craft. Discover how getting back to the basics of creative writing can make for compelling copy that delivers your message clearly and consistently over the web. Learn how important Search Engine Optimization (SEO) is to know …but not always to use! Most importantly, realize how your role as content creator is vital to the development - and success! - of your organization’s website.

Created for those employees who find themselves on the front lines of content creation, this workshop promises to deliver practical instruction, real world advice and hands-on experience in Creating Web Content That Clicks!

Day 1: September 8, 2009

Attendees will learn about the importance of content to the overall structure of a website, the kinds of content used online, and the basics of writing good copy. Emphasis will be placed on the role web content plays in corporate communications with a special focus on how to work with re-purposed content from other communications sources. In-class discussions and writing time will be allocated to talk about and practice real-world applications. Practical exercises will include: writing content that “speaks” to your reader, working with style and tone, punctuation, and copyediting.

Day 2: September 9, 2009

Building on the basics, Day 2 will focus on the business side of content creation including search engine marketing, content archiving and updating, and hiring a good web copywriter. Practical exercises will include: writing proper title tags; creating effective headers, taglines and breakout boxes; and, how to write copy that compels action!

Learn more about the presenter, Kristina Mausser.