Technology Week Professional Development Series, September 7 to 10, 2009

Planning and Managing Complex Websites: Laying the Foundations for Online Success!

All websites are about people and information. Countless companies erroneously focus on visual identity without really identifying the essence of why hundreds of new websites are launched every day. Is it really only about competitive advantage and brand reinforcement?

Your organization’s website is a convenient means of providing information and services to site visitors 24 hours a day, 7 days a week …but does it really do that? Planning and Managing Complex Websites: Laying the Foundations for Success! is a one day workshop that explores the relationship between website information and a website’s success.

Whether you define success through ROI, website traffic, or increased conversions the fundamental component is the ease of which site visitors are able to find the information they need, whenever they need it. Planning and building a website around the information your target audience is looking for makes for a better user experience and a more forward-looking web strategy!

Created for those employees who find themselves on the front lines of web project management, web communications, and web content creation for large, complex websites, this workshop promises to deliver practical instruction, real world advice and hands-on experience in Laying the Foundations for Online Success!

Attendees will learn the best approach to take when defining a website’s purpose and target audience; how creating an effective site structure and sitemap can nearly double the life of a website; and, how people are more important to the success of a website than technology.

Emphasis will be placed on the role information plays in creating a positive, value-added website experience with a special focus on how to manage large, complex content-rich websites. In-class discussions and practical exercises will provide invaluable opportunity to talk about and practice real-world applications.

Topics covered will include: determining personas, the importance of scenario writing, information architecture, developing a sustainable website structure, paper prototyping, wire framing and how to involve team members in the website development process.

Learn more about the presenter Jeff Parks.